About Us
GRO Project is a turnkey solution provider for eCommerce businesses. All business models introduced on our website (www.groproject.com) are available by using Shopping Cart Elite core technology. Due to the development of such powerful and inexpensive software, you can now create a startup company into a multi-million dollar corporation in a very short period of time and with very little financial investment.
Shopping Cart Elite software is a new generation of business to business (b2b) software that allows different parties to synchronize information between each other and create an automated work flow that will save both parties time and money. It also makes it possible for two or more companies to be able to build a relationship that complements each other's business model. An online business requires great software and technology in order to operate successfully and efficiently. The following example can be compared to a brick and mortar store model. If your brick and mortar store does not have a good location, attractive store front and a system to count your money, the business will probably fail. In eCommerce you don't need a good location, attractive physical location or a cash register. Instead you need a software and technology that accommodates the Search Engine, which in result will drive traffic to your website, you need an attractive design for your visitors to stay on your website, you need user friendly functionality that also supports the design of the website, which in result will make your visitors browse and enjoy the website and finally you need multiple process work flow ranging from accounting to drop shipping to automate your daily work.
Using Shopping Cart Elite, you can now develop new business models that will offer all the functionality that a specific business model needs to successfully operate on the internet. In the visual chart below you will find different business models that are available for you to start and how they work with each other.
There are online companies today that follow similar business models, however due to the lack of software and technology that these companies use, none of them offer a final product to their clients that compare to the final product that can be offered using Shopping Cart Elite. Shopping Cart Elite technology can help you compete against existing companies in the industry.
Brief History about eCommerce retailing
A lot has changed since the birth of online retailing (eCommerce). Products that were once only available at specialty stores with high margins are now readily found on the internet. However, basic economics dictate when a product is no longer "special" due to the availability everywhere and resulted in downward pricing pressure. For example if there is an exclusive retailer selling auto parts called Dash Kits in the United States, they can control the price and the distribution. If more retailers appear in the marketplace selling the same product, all of them may begin to lower their price. The result will slowly be lowered prices and margins.
In the late 90's, the Internet put parts availability at the finger tips of every consumer. Internet giants in the automotive sector such as Jegs & Summit waged a fierce discounting battle, while at the same time eBay created resellers in basements overnight. The basement resellers, in an attempt to receive Master Distribution discounts, offered cut-rate prices to increase their volume of sales.
Auto parts became commodities and pricing erosion seemed endless until web resellers started failing nearly as fast as they started. Web resellers took for granted their cheap basement operation on ultra narrow profit would be a viable business. Not being skilled in business concepts - they figured they could make it up on volume. To their surprise, that volume never happened and underestimated eBay fees finished them off. Older businesses began to fail and the newer start-up businesses were also unsuccessful because of the slim margins.
In 2007, eBay started to lower advertising fees and increasing eBay seller listing fees. This drove less people to their website and drove more eBay sellers out of business. eBay reputation started to diminish and right as the weak eBay basement business models started to fade, the online giants like Jeg's and Summit finally figured out that they were the market leaders and could influence pricing upwards the same as downwards! While the larger companies remained fierce competitors they also improved the pricing structures and margins.
Recession and the Rise of a New Economy
Chris Anderson from wired magazine wrote an article about The New New Economy: More Startups, Fewer Giants, Infinite Opportunity. To summarize the article in the late 1980s, an MIT professor named Tom Malone started thinking about how it could change the structure of industries. In a series of papers, he predicted that the big top-down companies of the 20th century would soon "decentralize and externalize" into industry ecosystems. "Imagine an AT&T that breaks up into not two or three different companies but two or three hundred thousand different companies," Malone told Wired in a July 1998 interview. "This sort of voluntary, radical disaggregation is an attractive alternative for some large organizations."
The missing puzzle to Tom Malone's strategy was the synchronization, communication and technology that was required to make his theory possible, to have one single company transition into thousands of small companies and operate as one. Shopping Cart Elite can make this business model work effectively, designed specifically for eCommerce wholesalers and retailers, Shopping Cart Elite is able to synchronize all parties where one entrepreneur can run multiple companies retail companies effectively while another entrepreneur can run a wholesale company handling thousands of accounts by themselves. Shopping Cart Elite requires you to be a good entrepreneur , not a good computer programmer, graphic designer or marketing expert. As long as you are a good entrepreneur all around with strong sales skills, sky is your limit. Shopping Cart Elite is your all around technology partner that can turn a startup company into a multi million dollar company in less than one year.
Your Choice
GRO Project is here to help entrepreneurs put it altogether and execute a successful business plan using Shopping Cart Elite software. Be a part of the new economy that Tom Malone spoke about and hop on the train before it will be long gone and the place holder that was once available to you, will be taken by someone else.
